Managing Marketing Communications Projects
Marketing Communications departments and businesses are
built around projects that all
look the same: the same media, the same target audiences,
the same delivery channels, and you can even count on each type of project taking
about the same amount of time. But you know that every project is unique and
you have to create the content from scratch every time. You can define the
types of jobs you do pretty easily:
- Advertising
- Post and Electronic Mail
- Telemarketing Campaigns
- Live and Online Seminars
- Sales Presentations
- Events and Trade Shows
- Media Announcements
But your clients want them done a certain way to meet their
specific needs. And they want them now. You know how
to do it, its just a pain to keep up with the demands and keep track of who's
doing what and when. Infowit to the rescue.
Manage the Marketing Communications Process Your Way
If you're like most MarCom departments or
agencies you have a unique
process for getting projects done on time and under budget. Infowit gives
you the platform to make sure you maintain those processes even as you work
too fast or grow too quickly to keep up. Infowit is customized to your unique
business processes, so if you divide your project plans into phases for creative
and production work or if you look at projects as the work to be done for
creative, planning and production, Infowit works the way you do. It
adapts to you, rather than the other way around.
Attuned to Creative Businesses
Creative projects are always a collaboration between you, your
clients, your staff and your vendors. Sometimes everyone does some part of
each process, and communications is key:
- Define tasks for staff and clients with unique instructions and clear deadlines
- Create specifications for purchases like creative or mailing
- Develop detailed estimates and schedules and submit to clients for approval
- Manage RFQs to multiple vendors to get the best bids
- Post and discuss each photo, presentation draft, and mailer concept with staff and clients
- Invoice clients for your work before, during and after the project
Infowit Creative Manager learns your business and keeps your business
on track to ensure you deliver on time, under budget and maintain your customer's satisfaction.
Find out how Infowit Creative Manager can help your MarCom business...
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