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Managing Public Relations Projects
Public relations businesses are built around projects that all
look the same: the same pitch development, the same press releases and presentations,
the same media contacts, and you can even count on each type of project taking
about the same amount of time. But you know that every project is unique and
you have to create the content from scratch every time. You can define the
types of jobs you do pretty easily:
- Product, Service, Partnership and Corporate Announcements
- Press and Analyst Tours
- Corporate Positioning and Messaging
- Competitive Research and Monitoring
- Media Relationship Management Programs
But your clients want them done a certain way to meet their
specific needs. And they want them now. You know how
to do it, its just a pain to keep up with the demands and keep track of who's
doing what and when. Infowit to the rescue.
Manage the Public Relations Process Your Way
If you're like most PR firms you have a unique
process for getting projects done on time and under budget. Infowit gives
you the platform to make sure you maintain those processes even as you work
too fast or grow too quickly to keep up. Infowit is customized to your unique
business processes, so if you divide your project plans into phases for preparation
and execution or if you look at projects as the work to be done for
press release development, media contacts and competitive research,
Infowit works the way you do. It
adapts to you, rather than the other way around.
Attuned to Creative Businesses
Creative projects are always a collaboration between you, your
clients, your staff and your vendors. Sometimes everyone does some part of
each process, and communications is key:
- Define tasks for staff and clients with unique instructions and clear deadlines
- Estimate, track and invoice both retainer and charge-back services in detail
- Create specifications and POs for purchases like research or outsourced services
- Develop detailed estimates and schedules and submit to clients for approval
- Manage travel and other expense reporting for staff with automated charge back by client and job
- Post and discuss each press release, presentation and white paper draft with staff and clients
- Invoice clients for your work before, during and after the project
Infowit Creative Manager learns your business and keeps your business
on track to ensure you deliver on time, under budget and maintain your customer's satisfaction.
Find out how Infowit Creative Manager can help your Public Relations business...
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